Boxal Lead Supplier for Unilever's Key Product 'Axe'
03 September 2007
Beaurepaire, France – Boxal's aluminium aerosol can making know-how has selected by Unilever for its large-scale makeover of the leading fragrance brand Axe. Boxal will be the lead developer and supplier for its new Axe deodorant range in aluminium cans.
ALUMINIUM CAN FOR AXE DEODORANT
The can is a key part of a sophisticated and patented system including a special actuator. The shaped can profile serves the accessories' fitting as well as the aesthetics of this monolithic design.
Avant-garde, refined and developed by Unilever to reinforce its global brand values, the can attracts immediate attention. The code-breaking visual impact is extremely powerful, and is reinforced by sophisticated graphics that use the brushed aluminium effect in association with the brand famous black colour to provide new sensations of well-being and freshness. These unique cans are the perfect answer to consumers' thirst for novelty.
ALUMINIUM CAN DEVELOPMENT AND PRODUCTION
This two-year development involved all the Boxal commercial and technical teams together with Unilever packagers and designers. The Boxal key technological support in aluminium can shaping, industrialisation methods and production capacity enabled a smooth and successful market introduction. These superior innovation cans are produced at the Boxal plant – which is located at Veenendaal, the Netherlands – on dedicated production lines.
BOXAL'S ALUMINIUM AEROSOLS AND BEVERAGES BOTTLES
Premier supplier to the beverages, cosmetics and pharmaceuticals markets, Boxal offers a global capacity of over 900 million units annually.
Boxal is a division of the Exal Group, an innovation-driven company and a global leader in aluminium aerosols and beverages bottles. Exal employs over 1,000 people and has operating facilities in Europe, North America and South America.
