Starpack Winner: Boxal Long Neck Burn Aluminium Bottle
03 September 2007
Beaurepaire, France – Boxal's shaped aluminium bottle for Burn has received the prestigious Starpack award for best creative pack.
The judges' comments on Boxal's shaped aluminium bottle included: "This bottle represents true innovation and an interesting alternative to the standard can format. The long neck gives real product differentiation from the competition. The shape combines with superb print finish to present an all-round winning pack."
EXTRA-LONG NECK ALUMINIUM BOTTLE
The striking and innovative aluminium bottle with an extra-long neck gives Burn real product differentiation in the highly competitive energy drinks market. The unique design utilises advances in shaping and printing technologies to enhance brand equity and create distinct communication.
The print technology enhances the iconic flame while the use of UV inks lends real potency to the brand at night. The mastering of long stroke aluminium shaping associated with sharp graphic results are central to Boxal's know-how and service to the marketers.
MARKETING DESIGN AND OPTIMAL ALUMINIUM BOTTLING CONDITIONS
This successful development is the result of close project work between Boxal and Burn teams starting at the very early design stages. All aspects of marketing design and optimal bottling conditions have been integrated to create this iconic package.
