Avery Dennison - Product Decoration and Identification - Self-Adhesive, Pressure Sensitive, 'No Label Look', Global Co-Ex and RFID Labeling

"Fasson: together we can" is a phrase that aptly encapsulates the infinite versatility and flexibility of the self-adhesive label laminate. This is at the core of Avery Dennison Roll Materials Europe's Fasson-brand solutions portfolio for product decoration and identification. We also offer non-adhesive, pressure-sensitive, 'no label look', global co-ex and RFID labeling products.

SELF-ADHESIVE PRODUCT LABELING

A commitment to innovation and partnership has characterized Avery Dennison Corporation's global growth across a number of markets since its founder, R Stanton Avery, first invented the idea of a self-adhesive label back in 1935.

Today's dynamic self-adhesive industry is based on that invention - and no market benefits more from its unique capabilities than the packaging industry. In every field where product decoration, identification, authentication, track-and-trace, and other physical functionalities are required, our self-adhesive labeling products provide a solution.

PRIMARY PRODUCT LABELING

Fasson product engineers are uniquely positioned to help customers identify the right material for the job when it comes to product labels. The fastest-growing segment of the Fasson range is the exceptional film label stocks - particularly for the popular 'no label look'.

GLOBAL CO-EX FILMS

New Fasson Global Co-Ex films represent a unique and revolutionary opportunity for international brand owners to achieve streamlined high-quality label specification throughout the world.

Face papers and films in a variety of qualities, coupled with a world-leading range of adhesives to partner the face stocks. These adhesives include:

• Permanent
• Removable
• Cold- and high-temperature
• Deep freeze

RELEASE LINERS IN FILM AND PAPER

We also offer a range of release liners - both film and paper - which enable brand owners to speedily and accurately apply labels automatically on their packaging lines. Every print process, including digital, variable information print (thermal transfer, inkjet, etc), and an unmatched choice of label shapes and size, can be accommodated within the Fasson range.

SECURITY LABELING AND OTHER CUSTOM APPLICATIONS

The phrase 'Fasson: together we can' is the starting point for every solution from our Fasson Specialty product portfolio. The Fasson Specialty team is dedicated to creating special, often customer-unique, solutions to labeling problems - particularly in such niche markets as security labeling.

RFID PROTECTION FOR SELF-ADHESIVE LABELS

Product authentication, tamper-evident, and anti-theft label systems are important value-added markets for today's label printer. Only self-adhesive laminates can provide the necessary flexible base to accommodate everything from simple 'void' constructions, frangible tamper-evident seals, and holograms to advanced RFID chips and chemical and biometric taggants.

Fasson Specialty engineers also develop pack reclosure systems for flexible packs of self-adhesive wipes, coffee bags, and similar applications.

NOT JUST SELF-ADHESIVES!

The Fasson name is also known for its 'best practice' service programmes, including the innovative Fasson Rapid-Roll service, which enables converters to single-source (as well as their Fasson self-adhesive label stocks) a wide range of non-adhesive papers, cards, films and release liners to optimise usage of today's high-speed roll-to-roll narrow-web presses.

THE WORLD OF AVERY DENNISON

Avery Dennison is a global leader in innovative pressure-sensitive technology and materials science, and designs, manufactures and markets a wide range of products and services for consumer and industrial markets, including Avery-brand office products and graphics imaging media, Fasson-brand self-adhesive materials, reflective road traffic signage products, peel-and-stick postage stamps, automated retail tag, labeling and branding systems, and specialty tapes and polymers.

Based in Pasadena, California, Avery Dennison is a fortune 500 company that employees approximately 21,400 people in over 150 manufacturing and sales facilities, located in 42 countries. 2005 sales were $5.5 billion. The company is listed on the New York Stock Exchange (AVY) and ranks number 366 on the 2005 fortune 500 listing of the largest US corporations.